The UAE, for the first time in its history, has entered the list of top 10 countries in the Global Soft Power Index, which is compiled by research and analysis firm Brand Finance.
The UAE, for the first time in its history, has entered the list of top 10 countries in the Global Soft Power Index, which is compiled by research and analysis firm Brand Finance.
The UAE has made remarkable progress in all the major and sub-indicators. This reflects the distinguished position the country has achieved, making it one of the most advanced countries in the world in terms of positive impact and good reputation.
On the general index, the UAE rose from the 15th rank in 2022 to the 10th rank in 2023, achieving the largest rise among the top 10 countries and making it the only Arab and Middle Eastern country to enter the top 10 list.
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