The Literacy Challenge in the Arab World initiative seeks to benefit 30 million Arab youths and children by the year 2030.

The initiative was launched by H. H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai in 2017 ahead of the opening session of the Knowledge Summit 2017 in Dubai.

The initiative is organised in collaboration with the Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF), the United Nations Educational, Scientific, and Cultural Organisation (UNESCO) and the United Nations Development Programme (UNDP).