‘World’s Coolest Winter’, is the UAE’s first federal tourism campaign and one of the initiatives of ‘UAE Strategy for Domestic Tourism'. It was launched with an aim to highlight the major landmarks and attractions that distinguish the seven emirates from each other and contribute to the UAE as a single destination.
‘World’s Coolest Winter’, is the UAE’s first federal tourism campaign and one of the initiatives of ‘UAE Strategy for Domestic Tourism'. It aims to highlight the major landmarks and attractions that distinguish the seven emirates from each other and contribute to the UAE as a single destination. The campaign invites the public to explore the hidden gems of the seven emirates, rediscover the UAE’s landmarks, reconnect with nature and share their experiences on social media platforms.
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