On this day, at the leadership level, and from the experience of the administration and assumed its responsibilities in the face of challenges to achieve objectives that converge with competing institutions; it is not far from them the concept of "blue oceans", which means that you seek to achieve the objectives of your organization away from your competition areas It has this theory of "red oceans."
In return for the meaning of the theory, fishing is more feasible and has greater results in the oceans that no one else has been before, conversely, if you crowded the fishermen in the oceans that they reached before you the result will be known: disappointing results.
So the blue ocean theory of corporate action means moving in the direction of your organization's goals in innovative ways that no one has ever done before, whether in place, in style, in tools, or in any other way that you can achieve your organization's goals without being crowded with you of your competitors.
This is what we followed in the Zakat Fund, we led our ship in the oceans had never been before, we have emerged thanks to Allah with outstanding results reached the level of leadership at the level of institutional Zakat, We were the first to launch Zakat payment service electronically in the UAE in 2005, the first to launch IVR service to respond to customers' inquiries and fatwas automatically, the first to adopt a zakat financial regulation, the first to launch a website and discussion forum specializing in zakat, the first to launch a specialized program for calculating zakat companies, the first to launch a specialized program for calculating zakat shares, and the first to launch a specialized program for calculating zakat dates, etc.
With these innovative tools we fought our ship in the blue oceans, and we excelled by the grace of Allah Almighty, and we reaped the best results, and reached the highest levels of leadership in Zakat. We aspire to more.
 
His Excellency Abdullah Aqeedah Al Muhairi
Secretary General of Zakat Fund