Quality of Tax Content on Social Media: Enhancing Clarity, Engagement, and Reach
:Subject
The Federal Tax Authority is committed to
delivering tax awareness content through its official social media channels
with the aim of raising tax awareness, simplifying relevant tax concepts and
legislation, and promoting voluntary compliance among taxpayers.
This content includes explanatory materials,
infographics, short videos, procedural alerts, and interactive responses to
taxpayers' inquiries. These efforts align with the Authority's commitment to
strengthening digital communication channels and enhancing customer experience,
in line with the government's digital transformation and transparency
objectives
:Objective
This consultation aims to assess the quality and
effectiveness of tax content published across social media platforms in terms
of message clarity, ease of understanding, and its ability to meet the needs of
targeted audiences. It also seeks to measure engagement and reach levels.
Furthermore, the consultation intends to identify areas for
improvement and refine content presentation methods in order to enhance
awareness impact and achieve higher levels of taxpayer satisfaction and
compliance.
:Expected Outcomes
Decisions Anticipated from the Consultation Results
Improving the clarity and accuracy of awareness message -
Diversifying content formats in line with audience
preferences -
Enhancing publishing strategies to increase digital reach
and engagement -
Focusing on high-priority topics based on taxpayer needs and interests -
